مفهوم برند چیست؟


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شاید تا کنون نام برند را بارها شنیده باشید. توسعه برند چیزی فراتر از همه گیر کردن یک آرم یا یک نام تجاری است. در پروسه ی برندینگ که هم به صورت آنلاین و هم آفلاین صورت می گیرد، می بایست ابتدا به مفهوم برند، اشراف پیدا کرد. در این فیلم به مفهوم برند با ذکر مثال پرداخته شده است.

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